Beyond Korea, Towards the World.
Korea's pharmacy-verified brands to the world — and global brands into Korea's pharmacy channel. One gateway, both directions, curated by Korea's licensed pharmacists.
The hardest shelf to reach in Korean retail —
and the most trusted one.
A shelf you can't buy.
Korean law bars corporate ownership of pharmacies — each is an independent professional practice. Shelf space isn't sold as ad space; it's earned through pharmacist scrutiny of ingredients, evidence, and real outcomes.
The tier after K-Beauty.
Global buyers already trust K-Beauty. Pharmacy-verified brands add one layer more — professional endorsement at the point of care, Korea's answer to the French pharmacy tradition. That's what K-YAKGUK exports.
"Korea runs on roughly 25,000 pharmacies — and by law, every single one is owned and run by a licensed pharmacist."
A channel no outsider can buy into — and Pyunhanga was built inside it, with 1,000+ partner pharmacies already in the network.
Three categories,
one pharmacy standard.
Every brand we represent sells through the Korean pharmacy channel today — with the track record to prove it.
Pharmacy-channel skin, scalp & body care
Barrier repair, functional actives, and sensitive-skin formulations pharmacists recommend daily at the counter.
Korea's certified supplement category
Government-certified functional ingredients — probiotics, red ginseng, vitamins, and condition-specific formulas.
Home-care beauty & physical-care devices
Devices with real pharmacy retail history — from home beauty to massage and recovery tools.
One platform,
three ways in.
Source brands that already passed the hardest test.
Distributors, retailers, pharmacy chains, and e-commerce operators — we shortlist verified Korean brands against your market.
- Curated sourcing. Shortlists built to your market, category, and price tier.
- Verified track record. Pharmacy sales history and pharmacist feedback behind every pick.
- Export-ready. Certifications, documentation, and labeling handled per brand.
- One window. Samples, MOQs, terms, and consolidated shipping via one contact.
Your pharmacy credibility, translated for the world.
For brands selling through Korean pharmacies — we turn that trust into global distribution.
- K-YAKGUK branding. Your product inside a trusted national story.
- Buyer matching. Introductions to distributors and retailers across the US, Japan, SE Asia, and Greater China.
- Direct entry. Cross-border commerce through K-YAKGUK's own channels.
- Export readiness. Documentation, compliance, and market-fit before you ship.
Enter Korea's pharmacy channel — on shelves we operate.
For international brands targeting Korea — we place you inside the channel, not outside it.
- Shelf access. Launch on real pharmacy counters via Pyunhanga's shop-in-shop network.
- Pharmacist recommendation. Product education that earns endorsement at the point of care.
- Regulatory & localization. Guidance on Korean (MFDS) rules, labeling, and import logistics.
- In-pharmacy marketing. Launch campaigns through our pharmacy retail media network.
From first inquiry to launch.
Inquiry
Tell us who you are, your market, and what you're looking for.
Curation & Matching
We shortlist brands — or buyers — against your requirements.
Sampling & Terms
Samples, pricing, MOQs, and trade terms through one window.
Export & Launch
Documentation, logistics, and launch support to your market.
Built inside the pharmacy,
not beside it.
K-YAKGUK is the global business of Pyunhanga — a pharmacist-founded life-care company running Korea's largest pharmacy shop-in-shop network, plus healthcare media, distribution, and premium retail. We work inside the pharmacy channel daily, so we know which brands pharmacists recommend — and why.
The questions buyers ask first.
What are typical MOQs and lead times?+
Both vary by brand and product. Because we consolidate orders across brands, smaller first orders are often workable — exact figures come at the terms stage.
Can we receive samples before ordering?+
Yes. Once we've shortlisted brands for your market, we arrange sample sets; costs and shipping depend on the brands involved.
What documentation can you provide for import and registration?+
We coordinate export documentation with each brand — ingredient docs, certificates of free sale, and available lab reports. Registration rules differ by market.
Which markets do you currently focus on?+
Primarily the US, Japan, Southeast Asia, and Greater China — but we review inquiries from all markets.
Is exclusive distribution possible?+
Exclusivity can be discussed per brand and market, usually once an initial order history establishes volumes.
Looking for a partner
to take K-wellness global?
Sourcing Korean brands, going global, or entering Korea — tell us where you're headed. We reply within 2 business days.
